Ben and Jerry’s Supports the Black Cause. Ben and Jerry are known for their unique ice cream. The famous company Ben and Jerry’s began with a $5 correspondence course in ice cream-making from Penn State and a $12,000 investment, opening up their first ice cream scoop shop in a renovated gas station in Burlington, Vermont.
Ben and Jerry’s Supports the Black Cause and have always been more than about ice cream. Ben & Jerry’s is a company that has fought for social causes when others have chosen to sit quietly on the side lines. In 2004 B and J held a voter registration drive to turnout young people with the Rock the Vote Campaign.
They also protested the proposed oil drilling in the Arctic National Wildlife Refuge by constructing a 900-pound Baked Alaska with their Fossil Fuel flavored ice cream, and placing it onto the US Capital lawn and serving it up with the help of Greenpeace and the Alaska Wilderness League.
Ben and Jerry have stepped up once again. The popular ice cream company is asking that people refuse complacency. As stated on their website the first step in overcoming systemic racism and injustice is to simply understand and admit that there is a problem. It’s trying to understand the perspective of others whose experiences are different from our own. To not just listen, but to truly understand those whose struggle for justice is real, and not yet complete. There were mixed reactions, with some saying they’re now going to boycott the brand, but a lot of people applauded their message.
Some people prefer that Ben and Jerry’s stick to the business of ice cream. But the icon brand thinks otherwise. This is not the first time the company has voiced its concern. Ben and Jerry’s has also released other flavors such as, “I Dough I Dough” supporting same-sex marriage, Bernie’s Yearning also in support of the past Democratic presidential candidate Bernie Sanders and “Saved Our Swirled” to raise awareness for climate change
Even previous to supporting Black Lives Matter Ben and Jerry’s also created “Empower Mint”, which was created to benefit the North Carolina NAACP’s campaign to repeal the state’s voter ID law.
Ben and Jerry’s has always supported social causes that greatly affect our communities and environments. For more on the social activism of Ben and Jerry’s click here.