Beyonce’s Watermelon Juice Investment. Beyonce has been drunk in love and on lemonade. Well she might just be drunk on watermelon juice also. It was announced last week that Beyonce has invested in a startup beverage company, World Waters LLC.
The company has created a cold-pressed watermelon juice.The watermelon juice has no added sugar or artificial ingredients and consists of only watermelon and “a drop of organic lemon juice. Co-founder and creative director Jody Levy is behind the now famous beverage.
The drink, packed with antioxidants and no added sugar, is made from blemished watermelons that would otherwise be thrown away. Each bottle contains 90 calories, and includes only two simple ingredients: watermelon and lemon. – NY Daily News
The investment and partnership between Beyonce and World Waters LLC appears to be a win-win for all both of them. The beverage will be sold at Beyonce concert venues during her the tour. This partnership will catapult the startup with a number of opportunities, which could cause growth by 385 percent in sales.
Beyonce says the new investment is much more than a marketing ploy. “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
The culmination of Beyonce and World Waters LLC did not happen over night. This deal was three years in the making even before the owner Levy and Beyonce met. Ironically the day “Drunk In Love” was released containing the lyric “I’ve been drinking watermelon was also the exact same day Watermelon Juice was sold at a Whole Foods. Those that knew of the company were ecstatic when hearing the lyric to lemonade. Levy said her phone started “blowing up” as friends and family heard Beyonce sing the watermelon line.
Beyonce’s watermelon juice investment looks to have been a good business move. As we know normally whatever Beyonce touches turns to gold and this seems to be no different. To learn more about watermelon juice you can visit them online. Click here for the company’s website.