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Asmau Ahmed’s Plum Perfect Beauty Genius

Asmau Ahmed’s Plum Perfect Beauty Genius

Plum Perfect are engineers and style junkies, problem solvers and perfectionists. Taking on challenges so you don’t have to. They are singular in their approach, confident in their technology, and unmatched in their convenience.

Asmau Ahmed is a beauty genius. The tech entrepreneur launched an amazing app for makeup lovers called Plum Perfect last year. The app allows users to find their perfect makeup color matches, and provides personalized and comprehensive makeup tutorials for users. In a beauty landscape that often ignores the nuances in shades and undertones in different skin colors, particularly those of women of color, Plum Perfect is a much-needed breath of fresh air. “In my current role,” Ahmed told HuffPost, “I get the opportunity to change what people think the CEO and engineer of a venture-backed tech company should look like.”

But beyond that, the businesswoman recognizes that black people are “at risk of suffering from a tech divide.” She believes that because the tech industry does not reflect real-world diversity, “products typically aren’t inclusive of our needs.” Brilliantly, in addition to providing a useful and innovative service for all makeup lovers, her app is helping to adresss that. “Building a tech business that is relevant to every racial group, yet puts the spotlight on our needs as black people, helps to close the divide.”

Thanks to Huffington Post.

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