Small Businesses Aren’t Readily Using Social Media. Could this be you? Believe it or not in this day and age of heavy social media usage some business owners are not taking advantage of what social media has to offer.
Nearly half of small businesses don’t actively use social media to promote their business—and 25% say they have no plans to do so in the future.
Those are the findings of a new study released by research firm Clutch, which polled more than 350 small businesses of varying sizes to arrive at these results.
But the poll also revealed that small business that are utilizing sites such as Twitter and Facebook to boost their online profile are pleased with the outcomes. Of those with active social profiles, 38% said they plan to increase employee time dedicated to social media in 2015, while 30% said they plan to increase spending on social advertising, and 12% had plan to increase spending on an outside agency or consultant to help them step up their social media game,according to the report.
“If small businesses want to compete, they have to be participating in social media,” Mike Rosa, director of marketing at online marketing agency 180 Fusion, said in the release. “More and more, people are becoming a little bit wary of traditional advertising. They’re much more likely to take referrals and reviews from people that they know and trust, which can be found on social media.”